Vice President Harris is releasing a brand new advert focusing on Latinos in battleground states, specializing in her cost-of-living proposals.
“Hard Work” will air in all battlegrounds with state-specific intros as a part of the marketing campaign’s $370 million funding in TV and digital adverts within the last weeks of the marketing campaign.
“Hard Work” is narrated in first individual by Harris.
“I was raised by a working mother: That’ll teach you about hard work, too,” she says.
“For some, hard work means waking up before the sun rises. And going to bed long after it has set. Because for people with dreams and ambitions, hard work is how you get ahead. That is what took me from working as a courtroom prosecutor to the White House as your vice president.”
An Oct. 2-10 survey of Latino voters in battleground states discovered the highest three issues for Hispanics are associated to the economic system general: 59 p.c mentioned price of residing is the highest difficulty, 38 p.c cited jobs and the economic system and 32 p.c mentioned housing prices are their biggest concern.
The ballot, carried out by BSP Analysis for the Hispanic Federation and the Latino Victory Basis, discovered that Harris has made inroads amongst battleground Latinos in financial points, lengthy seen as a robust go well with for former President Trump.
Of all Hispanic respondents in battleground states, 61 p.c mentioned they belief Harris extra to create alternatives, whereas 28 p.c favored Trump.
The survey additionally measured a keystone of Harris’s financial message, that prime costs are pushed by worth gouging fairly than the Biden administration’s administration of the economic system.
Hispanic battleground voters are cut up: 58 p.c mentioned they blame price of residing on firms elevating costs, 42 p.c mentioned inflation is because of inaction by the administration and Congress.
The brand new Harris advert seeks to attach that worth gouging message to Trump and his tax cuts.
“So I get it, you’re out there working hard for your families… but some corporations take advantage of crises to unfairly raise prices on everyday needs. That makes it harder to live, to raise a family,” says Harris within the advert.
“Donald Trump is focused on the billionaires and corporations. But as your President, I’ll work for you. Because I believe all our families deserve a chance to not just to get by, but to get ahead.”
The Harris marketing campaign has guess onerous on that message, looking for to blunt Trump’s assaults on inflation.
Earlier this month, it launched one other advert focused at battleground Latinos, “Why Do We Fight,” that touted Harris’s company oversight work whereas lawyer common of California.
“Donald Trump is only focused on serving the best interests of his billionaire friends and big corporations, while Vice President Harris has a record of taking on big banks and greedy corporations — and winning. We deserve a leader who is willing to stand up for us, fight for our families, and deliver real opportunities for all of our communities. And that’s what we have in Vice President Kamala Harris,” mentioned Harris-Walz coalitions media director Maca Casado.
The brand new advert is ready to air throughout high-rating telenovelas, MLB championship video games, Mexican and Spanish soccer video games and the 2024 Billboard Latin Music Awards.
The Hispanic Federation/Latino Victory ballot reported a plus-minus 2.25 p.c margin of error with 1,900 respondents, 1,600 of whom had been from battleground states.
