A brand new Latino-focused advert for Vice President Harris is courting Hispanic battleground voters by highlighting her document as lawyer normal of California.
The bilingual advert, dubbed both “Why Do We Fight” or “Luchamos,” is an element of a bigger push to succeed in Hispanic voters amid Democratic issues over Republicans making advances with the demographic.
“She fought for car wash workers cheated out of their pay,” says the advert’s voiceover, referencing a 2012 case the place the California Division of Justice, underneath Harris, gained greater than $1 million in restitution of unpaid wages from eight automotive washes.
“She fought corrupt banks that kicked families out of their homes,” continues the advert, in reference to an $18 billion settlement paid to California that very same yr by 5 main banks for improper mortgage foreclosures.
And the advert highlights Harris’s function within the Biden administration’s efforts to cap insulin costs — “she fought giant drug companies to lower the cost of insulin.”
“And she won,” says the voiceover.
The concentrate on client economics is a response to polling on Latino priorities, which overwhelmingly exhibits Hispanic voters are most involved concerning the financial system, and price of dwelling particularly.
“Our community deserves a President who fights for us on the issues that matter most to our country and our community. From her time as a prosecutor taking on corrupt banks and greedy corporations who were gouging families to working to lower costs and expand opportunity as Vice President, it’s clear who she fights for,” mentioned Harris-Walz marketing campaign supervisor Julie Chavez Rodriguez.
Latino voters are prone to be essential in Western states like Arizona and Nevada, however they may additionally tip the stability in all-important Pennsylvania.
The Harris marketing campaign has invested $3 million in Spanish-language radio throughout Hispanic Heritage Month, which runs from Sept. 15 to Oct. 15, making an inroad right into a sometimes-ignored media market.
Harris’s first look on a Hispanic outlet as Democratic nominee was an interview with Edna Chapa, also referred to as “Angel Baby,” on Sept. 6.
That interview did little to tamp down assaults over Harris’s lack of media presence nationally, however it focused primarily Arizona voters who don’t often hear from a presidential candidate on their neighborhood radio stations.
Harris is scheduled to look in a city corridor organized by Univision in Las Vegas on Thursday, in keeping with the marketing campaign.
The brand new advert is slated to look throughout Main League Baseball video games, telenovelas, Spanish and Mexican soccer broadcasts and through Univision city halls that includes Harris and former President Trump.
